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Visual communication lester torrent

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visual communication lester torrent

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You already recently rated this item. Your rating has been recorded. Write a review Rate this item: 1 2 3 4 5. Lester explores the basic idea that the visual messages we remember are the ones that have the greatest power to inform, educate, and persuade us as individuals and as a culture.

He then moves to discussions of various media-including graphic design, photography, television, the web, and more- and the visible role they play in our lives. In this new technological age, one cannot afford to know only how to write or to know only how to create an image.

Today, we must know how to use and analyze the words and pictures presented in all possible media. This book can help you develop those skills and enter the brave new world of visual communication. Read more Allow this favorite library to be seen by others Keep this favorite library private. Save Cancel. Find a copy in the library Finding libraries that hold this item Reviews User-contributed reviews Add a review and share your thoughts with other readers.

Be the first. Add a review and share your thoughts with other readers. Showing Average rating 3. Rating details. More filters. Sort order. May 19, Hannah added it Shelves: art-design-style , science , for-class-masters. In mentally listing all the ways this book well, the chapters I read, at least, for class and 5 fails, I realized that it doesn't, totally. All the ways in which Lester royally fails at expository writing in chapter 4 are the exact same ways he succeeds for the most part in chapter 5.

Reading this has made me rethink my own always-interdisciplinary approach to stuff, because clearly it's hard to do well. In chapter 4, Lester first confused me because he said that the primary colors were re In mentally listing all the ways this book well, the chapters I read, at least, for class and 5 fails, I realized that it doesn't, totally. In chapter 4, Lester first confused me because he said that the primary colors were red, blue, and green, and I know that to be totally incorrect--then, after checking with my art teacher mother, and continuing to read, I realized he was talking about the primary colors of light, which are different from the primary colors of pigment.

I know just enough about two of the three of those things above to have a flickering lightbulb of "Wait? Is he sure about that? In chapter 5, though, he does a better job of incorporating a great amount of disciplines and theoretical schools and uses them to illuminate, inform, and expand his scientific points, rather than obfuscate them.

I was right along for the ride with Barthes, de Saussure, psychology, linguistics, advertising. More science writers should strive for chapter 5 style, but NOT chapter 4. I think that this is the first time since I was at University that I have actually read a text book on a specific subject from cover to cover. And I did this because I was unfamiliar with the discipline of communication In fact, I found as I worked my way through the book and it took significant time that I already knew most of what they covered.

It starts off with sections about light and the eye and how we see I was impressed by the depth of the coverage in each of its sections given that they were really just snapshots and I've read whole books just devoted to the physiology of seeing. Obviously, one huge limitation in reading this book is that it is really dated.

It was printed in and there have been massive advances since that time. This was pre-internet. So we were working with the same kind of limitations and promises of future technological developments as the author of this book. Amazingly enough, the author gets most of his predictions right I was impressed that throughout, there is a section about the ethical implications of working in this field There is, however, a very USA bias throughout The roles of European movie makers Also the penetration of US movies into Europe post war when the local industries had collapsed.

I guess, the bias is to be expected: this is a text book clearly written for US students. Was it worth my while investing so much time in an out of date text book? On balance, I think so. Second, although the information in many cases is outdated it seems to me to be accurate up to the time of publication It was also interesting to see the predictions that were being made and to compare them to what has actually happened And some of the sections Overall, an interesting exercise.

If I was reviewing the book when it was printed I would give it five stars but hard to justify more than 3. Mar 29, Iceky rated it it was amazing. Nina Espinosa rated it really liked it Jul 05, Michael rated it really liked it Aug 09, Barbara rated it really liked it Dec 15, Murugan Mayakrishnan rated it really liked it Jan 18, Prettypinkponies rated it it was amazing Feb 19, Derek Willis rated it it was amazing Feb 10, Cait rated it liked it Jul 15, Rebekah Waldorff rated it it was ok May 23, Dawn Michelle rated it did not like it Apr 05, Peter rated it it was ok Feb 13, Shane rated it liked it Aug 20, Deepak Dubey rated it really liked it Oct 29, Nrl Fieza rated it it was ok Oct 22, John rated it really liked it Sep 19,

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